近6亿人次策“马”出游

Core Insights - The cultural and tourism market in China experienced a stable and orderly performance during the 9-day Spring Festival holiday, with record highs in both visitor numbers and spending [2] Group 1: Visitor Statistics - A total of 596 million domestic trips were made during the holiday period [2] - This represents an increase of 95 million trips compared to 2025 [2] Group 2: Spending Statistics - The total domestic tourism expenditure reached 803.483 billion yuan [2] - This marks an increase of 126.481 billion yuan compared to 2025 [2]