Core Viewpoint - The traditional craft of Huabao (flower steamed buns) in Boxing County has evolved into a popular item for the New Year, blending cultural heritage with modern consumer preferences [1][5]. Group 1: Traditional Craft and Innovation - Huabao has a nearly century-long history and is now a staple in local households during festive seasons, symbolizing good fortune and cultural continuity [1]. - The craft has been passed down through five generations, with the current inheritor, Zheng Huan, focusing on both preserving traditional techniques and innovating to meet modern tastes [1][2]. - The production facility established by Zheng Huan spans 3,000 square meters and employs over 30 workers, transitioning the craft from small workshops to larger markets [1]. Group 2: Ingredients and Health Aspects - The recipe for Huabao has been modified to include ingredients like lard and sugar, enhancing flavor and aligning with contemporary preferences [2]. - All colors used in the buns are derived from natural fruit and vegetable juices, ensuring no artificial additives are present, which promotes health and aesthetic value [2]. Group 3: Market Strategy and Consumer Appeal - The business has adopted a dual sales model combining online OEM processing with offline supermarket sales, broadening market reach and transforming the craft into a viable industry [4]. - The best-selling product this year is the "Lion Dance Flower Bun Gift Box," featuring various auspicious shapes that resonate with consumers' desires for meaningful gifts [4].
新春走基层 | 博兴：非遗“花饽饽”蒸出浓浓年味 百年技艺焕发新生机
Xin Lang Cai Jing·2026-02-25 23:03