拧紧直播食品“安全阀”

Core Viewpoint - The new regulations issued by the State Administration for Market Regulation aim to enhance food safety in live-streaming e-commerce by establishing clear guidelines and responsibilities for all parties involved in the food sales process [1][2]. Group 1: Regulatory Measures - The new regulations consist of 33 rigid clauses that target deceptive practices in live-streaming food sales, clearly defining prohibited food items and behaviors [1]. - A total of 13 categories of food items are banned from being sold in live-streaming sessions, along with 10 specific prohibitions on live-streaming behaviors [1]. Group 2: Responsibility Clarification - The regulations include all stakeholders in the live-streaming ecosystem—platforms, operators, hosts, and service agencies—breaking the previous limitation of holding only one party accountable [2]. - Platforms are required to perform comprehensive audits, intelligent monitoring, and take action against violations, ensuring they cannot evade responsibility [2]. - Live-streaming operators must verify the safety of the food products they sell, while hosts are responsible for the accuracy of their promotional content [2]. - Service agencies are tasked with managing their hosts and share joint liability, creating a comprehensive accountability mechanism [2]. Group 3: Impact on the Industry - The rapid growth of live-streaming e-commerce has introduced new dynamics to food consumption, but it must not become a loophole for food safety violations [2]. - The new regulations are designed to protect compliant operators and deter illegal activities, ultimately safeguarding consumer rights and fostering a safer online food shopping environment [2].