春节文旅市场“马”力全开 “瓷都”吸客375万人次揽金31.2亿

Core Insights - The article highlights the vibrant cultural and tourism activities in Jingdezhen during the Spring Festival, showcasing the city's rich ceramic heritage and attracting a significant number of visitors [2][3][4]. Group 1: Tourism and Visitor Statistics - Jingdezhen received a total of 3.75 million visitors during the Spring Festival, generating a tourism revenue of 3.12 billion yuan [2]. - The city hosted over 100 unique cultural and tourism events, emphasizing its cultural appeal and revival during the holiday season [2]. Group 2: Cultural Activities and Experiences - The city integrated various activities such as markets, exhibitions, and interactive experiences centered around ceramic culture, enhancing the festive atmosphere [3][4]. - Traditional performances like "Intangible Cultural Heritage Hundred Plays" and interactive projects like "Clay Transport Challenge" were popular among families, allowing visitors to engage with the cultural heritage [4][5]. Group 3: Technological Integration and Museum Exhibitions - Museums in Jingdezhen launched high-quality exhibitions, including the "Horse Dance New Year" showcasing hundreds of horse culture-themed artifacts, enhancing the cultural depth of the visit [5]. - The use of VR technology in exhibitions provided an immersive experience, allowing visitors to explore the history and craftsmanship of ceramics interactively [6]. Group 4: Visitor Experience and Services - The city implemented various visitor services, including information centers and clear signage, to ensure a smooth and enjoyable experience for tourists [6]. - Feedback from visitors indicated a strong appreciation for the blend of traditional culture and modern interactive experiences, making the trip memorable [5][6].