Mei Ri Jing Ji Xin Wen·2026-02-26 01:03Core Insights - The overall real estate market during the Spring Festival (February 15-23) exhibited a typical "holiday mode," with both new and second-hand housing transaction volumes in key cities at seasonal lows due to factors like holiday travel and temporary suspension of online signing in some cities [1][4] - A total of 100,000 square meters of new residential properties were signed in 21 key cities during the Spring Festival, showing a year-on-year stability in daily transaction volume [1][2] - Major cities like Shanghai, Wenzhou, and Jinan led in transaction volumes, while cities like Nanning and Qingdao experienced significant year-on-year growth due to low base effects [1][2] New Housing Market Performance - Shanghai recorded a transaction volume of 13,600 square meters, followed by Wenzhou at 10,800 square meters and Jinan at 10,100 square meters [2] - The overall new housing sales in Chengdu remained flat year-on-year at 5,400 square meters, with promotional activities driving some sales [3][4] - Developers engaged in various promotional activities, including discounts and community events, to stimulate demand during the holiday period [3][4] Market Outlook - Analysts predict a "small spring" recovery in the core city real estate market as pent-up demand is expected to be gradually released post-holiday [3][4] - The upcoming March is anticipated to see a surge in sales as developers aim to meet their annual performance targets, with expectations for various promotional policies to be introduced [5] - The year 2026 is viewed as a critical year for the real estate market to stabilize, with a focus on controlling inventory and improving supply quality [5]