多地晒返乡置业成绩单：新房市场 “淡季不淡”迎来“开门红”

Core Insights - The real estate market in China is showing signs of recovery during the Spring Festival, with various cities reporting increased housing transactions and promotional activities [1][2][3] Group 1: Market Performance - In Chongqing, housing transactions during the Spring Festival increased by 7.27% year-on-year, with a 0.3% rise in average prices [2] - Zhaoqing reported nearly 20,000 customer visits and 694 housing units sold during the holiday, marking a 5.3% increase in sales and a 34.8% increase in sales area [3] - Qingdao's real estate market remained active with over 900 customer visits during the holiday period [3] Group 2: Policy and Promotions - Chongqing implemented 22 policy measures to stimulate the housing market, focusing on returning home buyers and spring promotions [2] - Zhaoqing's real estate market was energized by various measures, including keeping 153 projects open during the holiday [3] - Many cities, including Shenzhen, saw real estate agencies and sales offices resume operations early, with significant increases in property viewings [6] Group 3: Online Market Trends - Online property search interest surged by 17.0% in the week following the Spring Festival, attributed to policy incentives and ongoing promotions [4] - Cities like Nanjing and Suzhou expanded their housing policies to attract buyers, with subsidies reaching up to 1.5 million yuan [4] - The new housing market showed resilience, particularly in cities with targeted policies and tourism resources, while lower-tier cities faced more challenges [6]