趋势研判！2026年中国研学旅行行业产业链、发展现状、竞争格局、发展趋势分析：行业规模持续回升，未来产品向深度、精品化转型[图]

Core Insights - The Chinese research travel industry is experiencing a significant growth trend, with the market size expected to reach 85.9 billion yuan by 2025, reflecting a year-on-year increase of 27.1% [1][11] - The growth is driven by national advocacy for quality education and interdisciplinary learning, as well as increased family income and changing educational values, leading to greater investment in children's comprehensive quality education [1][11] - Despite rapid development, the industry faces challenges such as low service quality, discrepancies between course content and promotion, and inadequate safety measures, which hinder the release of potential demand [1][11] Industry Overview - Research travel combines tourism with education, allowing students to learn outside the classroom through collective travel experiences [3] - Products in this sector are categorized into various types, including knowledge popularization, nature observation, experiential investigation, inspirational expansion, and cultural recreation [4] Policy Support - The government has implemented multiple policies to promote research travel, starting from the 2013 National Tourism Leisure Outline, which proposed the gradual implementation of research travel for primary and secondary school students [4][5] - Subsequent policies have emphasized integrating research travel into daily education, ensuring safety, and enhancing product quality and service levels [5] Market Dynamics - The industry is characterized by a diverse range of participants, including traditional travel agencies, educational institutions, and specialized research travel companies, leading to intense competition and price wars [12] - Major companies in the sector include Beijing Century Mingde Education Technology Co., Ltd., Changsha Mingzhu International Tourism Co., Ltd., and others, each offering various educational travel services [12][14] Future Trends - The focus on education will deepen, with a shift towards systematic course construction in research travel, emphasizing clear educational goals and structured content [15] - Technological advancements such as AI and big data will reshape the research travel experience, enhancing personalized learning and cognitive development for students [15] - The market will see a dual-track development, with both high-end customized products and standardized offerings catering to diverse consumer needs [16]