汕头市2026年春节假期接待游客数创新高 文旅市场迎来开门红

Core Insights - Shantou's tourism market experienced a significant surge during the 2026 Spring Festival, with over 800 tour groups received, marking a 32.24% year-on-year increase, and total visitors rising by 54.76% [1] - The city has become a top destination for tourists, particularly from Shanghai, Zhejiang, and Jiangxi, with Zhejiang leading in team numbers [1][2] - The trend has shifted from one-day transit tours to in-depth and vacation-style travel, enhancing the cultural experience for visitors [2] Tourism Performance - On February 18, the city recorded a historic single-day visitor count of 1.6418 million [1] - Shantou's unique cultural offerings and warm services have contributed to its appeal, making it a preferred destination for tourists seeking an immersive experience [1][3] - The city ranked first in the "Top 10 Unique New Year Experience Destinations" during the Spring Festival, showcasing its strong cultural heritage [3] Visitor Experience - Tourists enjoyed a variety of cultural activities, including traditional performances and culinary experiences, which received positive feedback [2][3] - The city’s climate and festive atmosphere have made it an ideal location for family reunions and winter getaways, with an average temperature of around 21°C [3] - The demand for accommodations surged, with a 30% increase in homestay bookings, making Shantou the second-highest in national booking volume [3] Cultural Events and Promotions - Shantou hosted various cultural events, including parades and traditional festivals, which kept the festive spirit alive throughout the holiday [4] - The local government collaborated with hotels and attractions to offer free accommodations and tickets, enhancing visitor engagement [4][5] - The city has implemented measures to alleviate accommodation pressure during peak times, ensuring a comfortable stay for tourists [5]