不靠门票收入，景区怎么活？

Core Insights - The article discusses the shift in the tourism industry from a "ticket-selling" model to an "experience-selling" model, emphasizing the importance of deep engagement and emotional connection for visitors [1][2] - Various scenic spots in China, such as those in Sichuan and Zhejiang, are adopting innovative approaches like lifetime access passes and free entry to enhance visitor experience and encourage repeat visits [1][2] Group 1: Industry Trends - Many scenic areas are moving towards an open model, transforming from closed attractions to open cultural spaces that offer diverse experiences beyond just sightseeing [2] - The introduction of lifetime access cards in places like Sichuan's Ganzi Prefecture allows unlimited visits to multiple core attractions, reflecting a growing trend towards long-term visitor engagement [1] Group 2: Economic Implications - The shift to free entry raises questions about revenue generation, but the Ganzi tourism bureau suggests that increased visitor numbers can lead to significant secondary spending in areas like dining, accommodation, and cultural products [1] - The focus on enhancing visitor experience is expected to drive growth across the entire tourism industry, suggesting that initial losses from ticket sales may be offset by long-term benefits [1][2] Group 3: Management Challenges - The transition to an open-access model presents new challenges in managing visitor flow, ecological sustainability, and service quality, requiring innovative management strategies to meet visitor expectations [2] - Successful implementation of these new models will depend on effectively addressing the operational challenges that come with increased visitor numbers and expectations [2]