Coupang(US:CPNG) Xin Lang Cai Jing·2026-02-26 04:24Core Viewpoint - South Korea's antitrust regulator has imposed a fine of 2.19 billion KRW (approximately 1.54 million USD) on e-commerce giant Coupang for pressuring suppliers to lower prices and cover advertising costs to meet profit margins [1][3]. Group 1: Regulatory Actions - The Korea Fair Trade Commission (KFTC) found that Coupang also delayed payments to suppliers and failed to pay overdue interest, violating the Large Retail Business Fair Trade Act [1][3]. - The KFTC issued corrective orders to address these violations, indicating that Coupang, as a dominant player in the online shopping market, forced suppliers to make concessions to maintain its profit margins [2][4]. Group 2: Future Implications - The latest measures aim to reform Coupang's profit management practices and its core business model of pressuring suppliers, to prevent similar situations from occurring in the future and to improve unfair trading practices in the online shopping sector [2][4].