Core Viewpoint - The article highlights the proactive measures taken by CITIC Bank's Zhengzhou branch to promote anti-counterfeiting awareness during the busy tourist season in Luoyang, ensuring the safety of cash transactions for both visitors and merchants [1][2]. Group 1: Anti-Counterfeiting Campaign - CITIC Bank Zhengzhou branch launched the "Build a Strong Anti-Counterfeiting Line, Protect New Year Health" campaign in popular tourist areas such as Lijingmen, Cross Street, and Luoyang Ancient City [1]. - The campaign involved face-to-face interactions with merchants and tourists, providing tailored anti-counterfeiting knowledge and addressing queries directly [1]. - Various promotional materials, including banners and brochures, were distributed to create a strong awareness atmosphere about counterfeiting [1]. Group 2: Service Extension - The campaign not only focused on financial knowledge but also extended services by offering zero currency exchange services to merchants and tourists [2]. - The initiative aimed to identify and address the payment service needs of merchants, effectively resolving cash usage challenges [2]. - The ongoing efforts will ensure the normalization and sustainability of anti-counterfeiting awareness, contributing to a safe and convenient payment environment [2].
中信银行郑州分行开展反假宣传 守护游客“钱袋子”