2026春节租车市场火爆 一嗨租车各项业绩均创春节档历史新高

Core Insights - The report from eHi Car Services indicates a record-breaking performance during the 2026 Spring Festival, with significant increases in total orders, revenue, and other key metrics, reflecting a booming trend in self-driving travel during the holiday season [1][2] Group 1: Market Performance - eHi Car Services achieved a 45% year-on-year increase in total orders during the Spring Festival, with the highest daily rental rate reaching 95%, showcasing the company's service capabilities and the positive impact of national macro policies and consumer upgrades [2] - The total domestic travel during the Spring Festival reached 596 million people, with total spending amounting to 803.48 billion yuan, indicating a strong boost in travel demand and consumer spending [1] Group 2: User Demographics - The trend of younger users in the rental car market is evident, with individuals from the 80s, 90s, and 00s forming the core demographic, emphasizing the need for flexibility and personalization in travel [3] - Foreign orders for eHi Car Services increased by over 60% year-on-year, highlighting the company's role in enhancing the experience for international travelers and showcasing China's openness [3] Group 3: Strategic Initiatives - eHi Car Services prepared extensively for the Spring Festival peak by increasing vehicle availability and optimizing service at key transportation hubs, ensuring operational readiness during the holiday [4] - The company is committed to aligning with national strategies such as "Big Infrastructure + Big Transportation" and aims to enhance its service offerings continuously to meet user demands [4] Group 4: Future Outlook - Looking ahead, eHi Car Services plans to leverage its extensive service network across over 500 cities and its exclusive partnership with the "Railway 12306" app to further integrate transportation services and support national strategies [5]