Group 1 - The Spring Festival holiday saw a surge in consumer activity, with new trends emerging in consumption patterns, including "segment-style" and "reverse" celebrations [2][6] - Foreign tourists are increasingly visiting China during the Spring Festival to experience traditional culture, with cities like Beijing and Shanghai offering curated travel routes and cultural experiences [2] - The integration of technology into the Spring Festival celebrations, such as robot performances, has sparked consumer interest in tech products, leading to significant sales growth [3][6] Group 2 - The experience of intangible cultural heritage has shifted from "check-in" to "immersive," attracting young tourists to engage in traditional cultural activities [6] - The Winter Olympics coinciding with the Spring Festival has boosted interest in winter sports, with indoor skiing facilities seeing a 117% increase in search volume in Shanghai [6] - New service consumption trends have emerged, including on-demand services like pet care and home chefs, reflecting a growing demand for personalized and quality services during the holiday [7][9]
春节消费新趋势,一组数据带你感受
Xin Hua Wang·2026-02-26 06:09