“流量”变“留量”，“暖心”促“暖冬” ——甘肃武都区2026年春节文旅市场实现“开门红”

Core Viewpoint - The 2026 Spring Festival in Wudu District, Gansu Province, has successfully transformed cultural popularity into economic benefits, showcasing a significant increase in tourism and local engagement during the holiday season [1][11]. Group 1: Tourism and Visitor Statistics - During the Spring Festival, Wudu received a total of 923,600 visitors, marking a year-on-year increase of 74.25% [2]. - The main scenic area, the 4A-level scenic spot Wanxiang Cave, saw a staggering 194.56% increase in visitor numbers compared to the previous year, setting a historical record [4]. Group 2: Cultural Promotion and Media Coverage - The promotion of Wudu was significantly enhanced by the presence of CCTV and non-heritage events, which helped to elevate the district's profile nationally [5][7]. - A total of 335 articles related to Wudu were published across central, provincial, and municipal media during the Spring Festival, with a reading volume of 90.18 million for the topic "So Close, So Warm to Celebrate the New Year in Longnan" [10]. Group 3: Community Engagement and Services - Wudu District implemented a series of warm-hearted services for visitors, including welcoming gestures at the train station and flexible parking regulations, which contributed to a positive visitor experience [8]. - The local community actively participated in enhancing the festive atmosphere, with residents providing free transportation to tourists, reflecting the district's hospitality [8]. Group 4: Economic Impact and Future Prospects - The combination of cultural activities and tourism led to a significant financial influx, with the integration of agriculture, culture, and tourism resulting in a successful economic outcome for the district during the Spring Festival [10][11]. - Wudu is positioned for continued growth in cultural tourism, leveraging its recent successes to attract more visitors in the future [11].