HEINEKEN appoints new Chief Digital & Technology Officer

Core Insights - Heineken N.V. has appointed Romain Apert as the new Chief Digital & Technology Officer, effective May 15, 2026, succeeding Ronald den Elzen who is retiring after 31 years with the company [1][6] Group 1: Leadership Transition - Romain Apert brings over two decades of experience from Mars, where he held global CIO positions and led significant digital transformation initiatives [2] - Ronald den Elzen has been instrumental in establishing digital capabilities at Heineken since March 2020, serving as the first Chief Digital & Technology Officer [5] Group 2: Strategic Focus - Romain Apert will work closely with the Executive Team to advance Heineken's EverGreen 2030 strategy, focusing on the deployment of the company's Digital Backbone and leveraging data and AI for value creation [3] - The transition aims to build on the strong foundations laid by Ronald den Elzen, enhancing Heineken's ambition to be the 'Best Connected Brewer' [5] Group 3: Company Overview - Heineken is a leading global beer company with a diverse portfolio of over 340 brands, employing more than 87,000 people across more than 70 countries [8]