18℃甘肃武都暖意浓 文旅“流量”变“留量”

Core Viewpoint - Gansu Province's Longnan City, specifically Wudu District, successfully transformed the popularity of the Spring Festival into economic benefits, achieving a significant increase in tourism and cultural activities during the holiday period [1][5]. Group 1: Tourism Growth - During the Spring Festival, Wudu District received a total of 923,600 visitors, marking a year-on-year increase of 74.25% [1]. - The tourism expenditure during this period doubled compared to the previous year, indicating a robust economic impact from the influx of tourists [1]. Group 2: Cultural Activities - Wudu District hosted 53 cultural events under the theme "Wudu in All Seasons," attracting a total of 4.655 million participants both online and offline [5]. - The core scenic area, Wanxiang Cave, saw a 194.56% increase in visitor numbers due to promotional offers such as "buy one get one free" tickets and free entry for visitors with the surname "Ma" [5]. Group 3: Community Engagement - Local residents and volunteers provided warm welcomes to visitors, enhancing the overall experience and creating a sense of community [3]. - The district implemented "flexible law enforcement" measures to accommodate the increased traffic and ensure a welcoming environment for tourists [3]. Group 4: Marketing and Promotion - Prior to the Spring Festival, Wudu District actively promoted its tourism offerings through various channels, including collaborations with online influencers, resulting in significant online engagement with topics reaching over 210 million views [7]. - The promotional campaign effectively highlighted the district's cultural and tourism appeal, contributing to the successful turnout during the holiday [7].