Beyond banking: How CX Is fintech’s real growth engine

The UK is still the market leader in fintech innovation. But with investment in the sector hitting a four year low, those looking to grow are looking across the pond. For many, the US is a land of fintech opportunity. American banking continues to lag behind Europe in several key areas: open banking adoption, fast payment systems, and truly mobile-native experiences. For nimble fintech businesses that have prioritised delivering a top-tier customer experience (CX), US soil is fertile ground for growth. ...