富德生命人寿发布《2025年客户服务白皮书》：年金险增幅明显 30岁以下新客户占比连续三年攀升

Core Viewpoint - The Chinese insurance industry is accelerating towards high-quality development, focusing on providing comprehensive life-cycle insurance solutions to meet diverse customer needs in risk protection, financial management, and health care [1] Group 1: Company Strategy and Positioning - Fude Life Insurance has established a strategic positioning as a "builder of healthy living," supported by dual brands of "healthy life" and "beautiful life," aiming to deepen the integration of products, services, and ecosystems [1] - The company has released the "2025 Customer Service White Paper," showcasing its practices and achievements in safeguarding customers throughout their life cycles and addressing public welfare needs [1] Group 2: Customer Base and Product Trends - By 2025, Fude Life Insurance aims to serve nearly 80 million customers, with over 19.75 million customers holding two or more policies [3] - The proportion of new customers opting for annuity insurance has significantly increased, with a 145% year-on-year growth in the number of new customers purchasing annuity insurance, rising from 3% in 2023 to 14% in 2025 [2] Group 3: Service Innovations and Customer Engagement - Fude Life Insurance has introduced various value-added services focusing on key scenarios such as travel and health, with nearly 20,000 customer travel companions provided in 2025 [4] - The company has conducted 1,976 annual customer service events in 2025, a 134% increase from the previous year, engaging nearly 70,000 participants [5] Group 4: Consumer Rights Protection and Education - The company has upgraded its consumer rights protection system, launching the "Green Consumer Protection Action" and publishing self-regulatory guidelines to enhance consumer rights protection [6] - Fude Life Insurance has organized 57,575 consumer education activities throughout the year, reaching approximately 158.4 million consumers, with innovative activities during key events like "3.15" [7]