Cai Jing Wang·2026-02-26 07:51Core Insights - JD.com has launched the "Billion Supermarket" channel on its app, significantly increasing its investment in subsidies for the supermarket category [1] Group 1: Investment and Strategy - JD.com plans to invest over 20 billion yuan in product subsidies over the next three years, aiming to help brands achieve an additional sales increment of 200 billion yuan [1] - The company will enhance direct subsidies, brand direct supply, and brand authorization methods, allowing users to purchase quality goods at affordable prices without the need for group buying or price comparisons [1] Group 2: Competitive Positioning - The subsidy effort for the "Billion Supermarket" channel will surpass that of other categories, making it the largest subsidy initiative within JD.com's billion-channel offerings [1]