Guang Zhou Ri Bao·2026-02-26 08:00Core Insights - JD.com has launched the "Billion Supermarket" channel on its app, significantly increasing its investment in subsidies for the supermarket category [1] - The company plans to invest over 20 billion yuan in product subsidies over the next three years, aiming to generate an additional 200 billion yuan in sales for brands [1] - The "Billion Supermarket" initiative will surpass other categories in subsidy strength, making it the largest subsidy program within JD's offerings [1] Investment and Growth Strategy - JD.com aims to grow its user base in JD Supermarket from 300 million to 500 million by 2025, with a projected annual growth rate exceeding 20% in user numbers and order volume [1] - The "Billion Supermarket" channel will cover a wide range of products, including food, beverages, household items, and more, providing consumers with affordable quality goods [1] User Engagement and Accessibility - Users can access the "Billion Supermarket" by navigating through the JD app or searching for it directly [2]