Xin Lang Cai Jing·2026-02-26 08:27Core Insights - JD.com has launched a new "Billion Supermarket" channel on its app, significantly increasing its subsidy for supermarket categories [1][2] - The company plans to invest over 20 billion yuan in product subsidies over the next three years, aiming to generate an additional 200 billion yuan in sales for brands [1][2] - The subsidy program will surpass that of other categories, making it the largest subsidy initiative within JD.com's billion-channel offerings [1][2] Investment and Growth Strategy - JD.com aims to grow its supermarket user base from 300 million to 500 million by 2025 [1][2] - The company expects to maintain a leading growth rate in the industry, with both user scale and order volume projected to increase by over 20% [1][2] Product Offering and Consumer Benefits - The "Billion Supermarket" channel will cover a wide range of products, including food, beverages, household items, personal care, and more [1][2] - Consumers will benefit from various promotional strategies, including official subsidies, double subsidies, and JD Supermarket card rewards, ensuring access to quality products at competitive prices [1][2]