Group 1 - The core initiative "Wintergreen Plan" aims to provide financial support to economically disadvantaged recent graduates in Beijing, offering a one-time living subsidy of 3,000 yuan per person to ease their financial pressure as they enter the job market [1][2] - The project is a direct implementation of a donation commitment made by Peng Yongdong, the co-founder and CEO of Beike Group, who donated 9 million shares of stock valued at approximately 440 million yuan, equivalent to his annual salary [1] - The first tranche of the donation has been allocated to the China Rural Development Foundation, with the "Wintergreen Plan" set to pilot in Beijing in 2026, directly benefiting students from several local universities [2] Group 2 - The "Wintergreen Plan" aims to help recent graduates settle in urban areas, allowing them to focus on their personal development and growth while also enhancing the city's competitiveness and vitality by retaining talented youth [2]
贝壳彭永东4.4亿元捐赠落地，困难毕业生每人将获3000元帮扶