永辉超市春节销售额客流实现“双增”

Core Insights - Yonghui Supermarket reported significant growth in same-store sales and customer traffic during the Spring Festival holiday, attributed to effective management of consumer demand and continuous optimization of product offerings [1] Group 1: Sales Performance - From the 28th day of the lunar month to the 7th day of the lunar new year, Yonghui Supermarket achieved a year-on-year increase in both same-store sales and customer traffic [1] - The supermarket's key product categories saw remarkable growth, with prepared foods, baked goods, and freshly baked items increasing by over 220%, hot pot products by over 140%, and organic and local vegetables by nearly 200% [2] - The "Quality Yonghui" private label saw a sales increase of over 70% during the Spring Festival period [2] Group 2: Strategic Initiatives - Yonghui Supermarket implemented a "New Yonghui New Year Flavor" theme for its New Year goods festival, introducing a "four-phase" supply strategy to meet consumer needs at different stages [2] - The company transformed its store backrooms into "central kitchens," enabling the sale of freshly prepared meals, which supported the surge in demand for ready-to-eat products [2] Group 3: Regional Performance - In Fuzhou, the revamped Aoti Center store achieved an average daily sales of over 1 million yuan during the Spring Festival [3] - In the Henan market, the Xinmi Zhongqiangguang store experienced a nearly threefold increase in sales compared to the previous year, with customer traffic up over 230% [3] - The Tianjin SM Plaza store in the Bohai Bay region reported average sales exceeding 1.3 million yuan from January to the present [3]