春节假期海南消费市场“人财两旺” 接待游客1232.05万人次

Core Insights - Hainan's consumer spending during the 2026 Spring Festival saw a significant increase, with overall consumption rising by 7.8% compared to the previous year, driven primarily by external tourists [1] Group 1: Duty-Free Shopping - The duty-free shopping sector in Hainan has shown remarkable performance during the Spring Festival, with sales from January 1 to February 24 increasing by 24.6% year-on-year. During the nine-day holiday, duty-free sales reached 2.57 billion yuan, marking a 15.9% increase from the previous year [1] - The opening of five new daily consumer goods duty-free stores on February 11 has attracted 465,000 visitors, allowing local residents to access international products conveniently [1] Group 2: Retail and Supermarket Activity - Hainan organized over 80 key promotional activities during the Spring Festival, focusing on various consumer scenarios, which contributed to a 10.4% year-on-year increase in retail consumption during the holiday period [2] Group 3: Restaurant and Dining Sector - The dining sector in Hainan experienced a 5.2% year-on-year increase in consumption during the Spring Festival, supported by initiatives such as the distribution of 3 million yuan in dining vouchers and the "New Year Not Closing" campaign in Haikou [3] - The participation in the lottery for dining vouchers reached over 780,000 times, with a total prize amount of 14.51 million yuan, enhancing consumer engagement in the restaurant industry [3]