一嗨租车旗下出行研究院发布2026年春节自驾报告

Core Insights - The report from iRent, a national direct chain car rental brand, indicates that during the 2026 Spring Festival, the company achieved record-high performance across various operational metrics, reflecting a booming trend in self-driving travel this year [1] Financial Performance - iRent's total revenue, total order volume, off-site return order volume, total rental days, average rental days, and total user count all set historical records for the Spring Festival period [1] - Total order volume increased by 45% year-on-year, with the highest daily rental rate reaching 95% [1] Market Trends - The rental car market during the Spring Festival showed a distinct trend of popularity in both populous provinces and tourist destination cities [1] - The top five provinces for order volume were Hainan, Guangdong, Hunan, Sichuan, and Yunnan, indicating key areas for self-driving travel [1] - Notable cities included Xiangtan in Hunan, Kaifeng in Henan, Chaozhou in Guangdong, Bazhong in Sichuan, Liu'an in Anhui, and Zhangjiajie in Hunan, highlighting the potential of emerging markets and niche travel destinations [1] User Demographics - There is a continuing trend towards younger users in the car rental market, with a more diversified user structure [1] - Users from the 80s, 90s, and 00s generations represent the top three demographics, becoming the core user groups for self-driving rentals during the Spring Festival [1]