彪马今年仍将亏损 为扭亏为盈取消分红

Core Viewpoint - Puma, the German sportswear manufacturer, anticipates continued losses this year following a lower-than-expected loss in 2025, and has canceled its dividend for 2025 [1][2][6]. Group 1: Financial Performance - The company reported an operating loss of €357.2 million in 2025, a significant decline from a profit of €548.7 million in the same period last year [5]. - For 2026, Puma expects an operating loss between €50 million and €150 million (approximately $59 million to $177 million) [3][9]. - The anticipated loss for 2025 is lower than the expected loss of €374.3 million according to analyst surveys [6][12]. Group 2: Sales and Market Impact - Puma forecasts a continued decline in sales this year, although at a slower rate, with a decrease in the low single digits [6][12]. - Sales for 2025 are projected to drop by 8.1% to €7.3 billion [6][12]. - The demand for Puma's apparel and Speedcat sneakers has been weak, compounded by U.S. tariffs on imports affecting the entire industry [2][8]. Group 3: Strategic Changes - Under the leadership of new CEO Arthur Hoeld, Puma is undergoing a transformation to address these challenges [2][8]. - Anta has recently become Puma's largest shareholder, acquiring a 29% stake and has committed to helping Puma boost its sales in China [6][12].