Xin Lang Cai Jing·2026-02-26 10:44Core Insights - Meituan reported a 30% year-on-year increase in instant retail orders for the Spring Festival period from February 16 to February 23, indicating a growing trend in consumer behavior towards instant gifting and celebration-related purchases [1][2] Summary by Categories Sales Performance - The top three categories for sales during the Spring Festival were electronic products related to gifting and gatherings, alcoholic beverages, and high-end fruits [1][2] - Smartwatch sales surged by 600%, while mobile phones and tablets saw a 200% increase; high-end fruits like durian and blueberries experienced up to a 300% rise; both white and foreign wines doubled in sales [1][2] Consumer Behavior - The data suggests that the concept of instant consumption has become widespread in county-level cities and towns across the country, with consumers accustomed to placing real-time orders during family visits and gatherings [1][2] - The phrase "gifts delivered to the door" reflects the changing consumer habits during the holiday season [1][2] Market Potential - The improvement of instant delivery network infrastructure in central and western regions of China has effectively released the potential of the local instant consumption market [1][2] - The ten county-level cities with the fastest growth in instant retail orders during the Spring Festival were all located in central and western regions, including Xinjiang, Tibet, Gansu, Qinghai, Guangxi, Chongqing, and Guizhou [1][2] - Notably, the city of Atushi in Xinjiang saw over a 300% increase, while counties like Bo Bai in Guangxi and Yunmeng in Hubei also achieved doubling growth [1][2]