2026春节租车市场创新高 一嗨租车订单同比增长45%

Core Insights - The report from iRent Car's travel research institute indicates that during the 2026 Spring Festival, the company achieved record-breaking performance across various operational metrics, with total order volume increasing by 45% year-on-year and a peak daily rental rate reaching 95% [1] - The Ministry of Transport reported that over 2.8 billion people traveled across regions during the Spring Festival, with an average of 311 million daily travelers, marking an 8.2% increase year-on-year [1] - Domestic tourism saw 596 million trips during the 9-day holiday, an increase of 95 million trips compared to the previous year, with total spending reaching approximately 803.48 billion yuan, up by 126.48 billion yuan [1] Market Performance - The rental car market exhibited strong growth in populous provinces and tourist destinations, with Hainan, Guangdong, Hunan, Sichuan, and Yunnan leading in order volume [2] - Cities such as Xiangtan, Kaifeng, Chaozhou, Bazhong, Liu'an, Tengchong, Lingshui, Ya'an, Zhangjiajie, and Jianshui saw order volume growth exceeding 300% year-on-year [2] User Demographics - The core user groups for self-driving rentals are individuals born in the 1980s, 1990s, and 2000s, who prioritize flexibility and personalization in their travel, favoring the "high-speed rail/air + local self-driving" travel model [2] - There was a significant increase in foreign orders, which reached a historical high with a year-on-year growth of over 60% [2] Strategic Initiatives - The surge in performance is attributed to macroeconomic benefits and the company's proactive strategies, including the introduction of new vehicles in collaboration with Chery and optimizing the fleet structure [3] - iRent Car enhanced service availability at transportation hubs by increasing personnel and introducing "instant orders" at locations, allowing customers to rent vehicles on-demand [3] - The company anticipates a new wave of demand for rental cars in popular tourist provinces like Hainan, Yunnan, and Sichuan following the Spring Festival [3]