好评中国｜AI创意长图：“马”力十足，激活新春消费新动能

Core Insights - The 2026 Spring Festival holiday saw a significant increase in cross-regional movement, with over 2.8 billion people traveling, reflecting the robust vitality of China's economy [3][6] - The average daily cross-regional movement during the holiday reached 311 million people, marking an 8.2% year-on-year increase and setting a historical record for travel scale [6] - The holiday tourism surge highlights the resilience of consumer spending, with various regions experiencing a boost in demand for long-distance travel, particularly in destinations like Yunnan, Hainan, and Heilongjiang [8] Consumer Behavior - Traditional customs, intangible cultural heritage projects, and the purchase of domestic fashion and cultural gifts became the main themes of consumption during the Spring Festival [10] - Nearly 15,000 unique cultural events were held across urban parks during the first eight days of the holiday, attracting over 270 million visitors and generating nearly 7 billion yuan in consumption [13] Travel and Transportation - The travel experience was enhanced through upgraded cultural tourism and transportation services, with a focus on diverse offerings such as folk experiences and wellness retreats [16] - On February 20, the national railway expected to send 15 million passengers, with plans to add 1,469 passenger trains to accommodate the travel demand [16] - As of February 20, the railway ticket sales reached 298 million for the Spring Festival period, ensuring smooth travel for tourists [18] Technological Integration - Technology played a significant role in enhancing visitor experiences, with immersive experiences available in various locations, such as XR devices in Xi'an and VR projects in Sichuan [20] International Tourism - The trend of "spending the Spring Festival in China" gained popularity among international tourists, supported by visa-free policies and improved inbound tourism services [22] - Data from travel platforms indicated a 14% year-on-year increase in inbound travel orders during the Spring Festival, with a notable 18% rise in foreign tourists staying for 4 to 7 days [24]