Core Insights - The tourism market in Antu County is thriving during the Spring Festival, with a focus on medium to long-distance visitors, and key scenic spots like Changbai Mountain North Scenic Area and Tianshan Village achieving record visitor numbers Group 1: Tourism Product Development - Tianshan Village has developed 16 Hobbit snow houses incorporating intangible cultural heritage elements, creating an immersive experience in the "Rime Forest Secret Realm," leading to a high occupancy rate of 98% in local accommodations [1] - Xueling has launched new ice and snow projects, including "Cloud Top Coffee," "Reindeer Park," and "Snowmobile Experience," enhancing its appeal as a popular tourist destination [3] - The Changbai Mountain area has introduced various themed attractions, such as the "1314 Snow Jungle Drift" and "Cloud Top Café," along with interactive projects like snowmobiles and sledding, enriching the visitor experience [5] Group 2: Cultural and Recreational Activities - The integration of wellness tourism and cultural activities has been emphasized, with events like the "Warm Together: 'Spring' You" hot spring experience, combining volcanic hot springs with Korean cultural performances and traditional medicine [5] - The "Non-Heritage New Year Goods Fair" in Songhua Village has successfully promoted local agricultural products and enhanced the cultural depth of ice and snow tourism [7] - Various festive activities have been organized, including fireworks, lion dances, and traditional performances, to celebrate the New Year and attract visitors to the Changbai Mountain area [7] Group 3: Marketing and Promotion - A series of promotional campaigns, including short videos and travel routes, have garnered significant attention, with over 300,000 views and thousands of interactions, enhancing the visibility of Antu County as a tourist destination [9] - The media coverage of events, particularly the Non-Heritage New Year Goods Fair, has helped solidify the county's brand as "the first county of Changbai Mountain" and deepened the cultural resonance of "borderland New Year flavor" [9] Group 4: Market Regulation and Safety - The cultural and tourism department has implemented safety measures during the holiday season, deploying inspection teams to oversee 20 key scenic spots and accommodations [11] - Comprehensive guidance and supervision have been established to ensure safety in daily operations and emergency response, aiming to prevent major tourism safety incidents during the holiday [12]
不负期待!安图春节旅游热度拉满
Zhong Guo Xin Wen Wang·2026-02-26 11:14