AI创意长图：“马”力十足，激活新春消费新动能

Core Insights - The 2026 Spring Festival holiday saw a total of over 2.8 billion cross-regional movements, reflecting the robust vitality of the consumer market and the immense potential of China's economic development [3][6] - Daily average cross-regional movements reached 311 million, marking an 8.2% year-on-year increase and setting a historical record for travel scale during the holiday [6] - The holiday tourism surge highlights the resilience of consumer spending, with significant contributions from various tourism activities and related industries [8][10] Consumer Trends - Traditional customs, intangible cultural heritage performances, and the purchase of domestic fashion and cultural gifts became the main themes of Spring Festival consumption [10][13] - Nearly 15,000 unique activities, including cultural markets and heritage exhibitions, attracted over 270 million visitors and generated nearly 7 billion yuan in consumption during the first eight days of the holiday [13] Travel and Transportation - Enhanced travel experiences were facilitated by diverse product offerings, including folk experiences and wellness retreats, supported by smart services in scenic areas [16] - On February 20, the national railway expected to transport 15 million passengers, with plans to add 1,469 passenger trains to accommodate the demand [16][18] - As of February 20, a total of 298 million train tickets were sold for the Spring Festival travel period, ensuring smooth travel for tourists [18] Technological Integration - Technology played a significant role in enhancing visitor experiences, with immersive activities such as XR device tours and VR experiences in various locations [20] - The integration of technology in tourism is becoming a key factor in attracting visitors and enriching their travel experiences [20] International Tourism - The trend of "spending the Spring Festival in China" gained popularity among international tourists, supported by visa-free policies and improved inbound tourism services [22] - Data from travel platforms indicated a 14% year-on-year increase in inbound travel orders during the Spring Festival, with foreign visitors increasingly seeking immersive experiences [25]