英国豪车阿斯顿·马丁将裁员20%

Group 1 - Aston Martin announced a workforce reduction of 20%, increasing from 5% last year, aiming to save approximately £40 million with associated costs of £15 million [1] - The company is facing significant challenges in the luxury car market, citing geopolitical conflicts, rising global tariffs, and macroeconomic pressures affecting sales, efficiency, and profits [1] - For the fiscal year 2025, Aston Martin reported revenues of £1.26 billion, a 21% decline year-on-year, with an adjusted EBIT loss of £190 million and an operating loss of £260 million, which is a 61.54% increase in losses [2] Group 2 - Aston Martin's total global sales for 2025 were 5,448 units, a 10% decrease year-on-year, with sales in China dropping by 27.4% to only 265 units [2] - The company launched seven new models in 2025, including high-performance sports cars, SUVs, and hybrid supercars, but the high prices limit the consumer base [2][3] - The DBX series SUV has a starting price of £237,800 in China, while the Valhalla hybrid supercar has a global guide price of approximately €1 million (around £770,000), with final prices in China reaching up to £850,000 due to taxes [3] Group 3 - The luxury car market is experiencing a downturn, with a 32% year-on-year decline in imported ultra-luxury car sales, affecting brands like Porsche, Maserati, Bentley, and Rolls-Royce [3][4] - The profitability of ultra-luxury brands heavily relies on high-margin limited edition models, and Aston Martin's reduced deliveries of such models have negatively impacted overall average selling prices and profitability [4] - The automotive industry is facing a dilemma with the shift towards electrification, requiring substantial capital investment while market demand for electric luxury vehicles is still developing [4]