65万人次打卡，旅游收入6.4亿元，“上灯+”点亮兴宁文旅新春开门红

Core Viewpoint - The "Shangdeng+" series of activities in Xingning has successfully attracted a significant number of tourists and generated substantial tourism revenue during the Spring Festival, showcasing the integration of culture and commerce in promoting local tourism and economic growth [9][10][96]. Group 1: Tourism and Economic Impact - During the nine-day Spring Festival holiday, Xingning received 654,000 tourists, representing a year-on-year increase of 16.19% [9] - The tourism revenue reached 640 million yuan, marking a year-on-year growth of 22.98% [10] - The occupancy rate of star-rated hotels, hot spring hotels, and guesthouses in the city reached 100% for several days [10] Group 2: Cultural Activities and Engagement - The "Shangdeng+" activities included over 130 events that combined folk customs, arts, sports, and commerce, enhancing the festive atmosphere and engaging both locals and visitors [6][7] - The activities featured the world's largest lantern building, attracting thousands of visitors to witness the lighting ceremony [8][22] - The event generated significant online engagement, with over 12 million viewers participating in live broadcasts on social media platforms [29][30] Group 3: Community and Cultural Heritage - The activities promoted the deep integration of local Hakka culture with tourism, enhancing the visibility of traditional customs and attracting attention to the region's heritage [17][19] - Various local events, such as the "Shangdeng" rituals and cultural performances, provided immersive experiences for visitors, showcasing the rich cultural traditions of the Hakka people [44][56] - The "Shangdeng+" series aims to revitalize ancient customs and promote the preservation of intangible cultural heritage while boosting the local economy [97][98]