authID Selected by Point of Sale Lender to Provide Fraud Prevention and Identity Assurance

Core Insights - authID has been selected by a U.S. point-of-sale lending and payment financing platform to enhance its identity verification processes, addressing the rising threat of identity fraud in consumer retail financing [1][2] Industry Context - The selection of authID highlights the increasing demand for biometric identity assurance in the consumer finance sector as fintech platforms face challenges from organized fraud and account takeover attacks that traditional verification methods cannot effectively mitigate [2][4] - In 2024, total U.S. payments fraud losses reached $12.5 billion, with Buy Now Pay Later (BNPL) transactions accounting for 15% of all purchases, indicating a significant risk in this area [5] Company Solutions - To combat fraud, the lender will implement authID Proof™ for identity verification using government-issued IDs during onboarding and authID Verified™ for biometric authentication during account access and high-risk transactions [6] - The platform aims to detect and prevent duplicate and fraudulent applications at onboarding, secure accounts against takeover, and maintain a seamless experience for legitimate users [10] Competitive Advantage - authID's biometric identity verification offers a competitive edge in the commoditized point-of-sale lending market by replacing traditional risk scores and vulnerable authentication methods with deterministic biometric proof, enhancing fraud defenses and customer satisfaction [9] - The company's patented PrivacyKey™ architecture ensures compliance with privacy laws while providing an audit trail based on verified biometrics, further solidifying its market position [8][12] Market Potential - The deployment of authID's solutions is expected to address the high-growth, multi-billion dollar fintech market by verifying the identity of users with industry-leading biometric accuracy in under a second [8][11]