Jin Rong Jie Zi Xun·2026-02-26 12:50Group 1 - JD Group and DHL Group signed a Memorandum of Understanding (MOU) to collaborate on innovative logistics and e-commerce services, aiming to create a seamless integrated solution connecting brands, merchants, and consumers between China and Europe [1][3] - DHL will recommend high-quality German brands to JD, enabling them to efficiently expand into the Chinese market without needing to establish a physical presence in China, thus directly reaching over 700 million Chinese consumers through JD's platform [3][4] - The partnership will provide a comprehensive end-to-end solution for German brands entering the Chinese market, optimizing the fulfillment experience from Europe to China [3][4] Group 2 - JD's global purchase platform will offer full-chain e-commerce operational support, including store operations, product selection, consumer insights, and marketing tools, enhancing the competitive ecosystem for brands entering China [3][4] - JD will also leverage its European online retail business, Joybuy, to help German brands reach a broader European consumer base, further solidifying DHL's role as a leading enabler of e-commerce growth in Europe [4] - Both companies emphasize the integration of logistics capabilities, digital infrastructure, and market channel resources to help brands better understand Chinese consumer demands and improve market entry efficiency [3][4]