外卖和网售食品重磅新规来了！构建“互联网+明厨亮灶”公示体系

Core Viewpoint - The State Administration for Market Regulation (SAMR) has introduced two new regulations aimed at enhancing food safety in online food delivery and sales, emphasizing the responsibility of network operators to ensure both quality and safety in food services [3][5][11]. Group 1: New Regulations Overview - The two regulations are titled "Regulations on the Supervision and Management of Food Safety Responsibilities of Online Catering Service Operators" and "Regulations on the Supervision and Management of Food Safety Responsibilities of Online Food Sales Operators" [3][5]. - These regulations aim to create a comprehensive responsibility network, ensuring that the flow of customers is matched by quality [3][5]. Group 2: Key Features of the Regulations - The regulations emphasize the platform's responsibility, requiring online food delivery platforms to conduct thorough checks on merchant qualifications, manage information disclosure, and handle issues effectively [6][7]. - Merchants are required to have real physical stores, and their operational details must align with their qualifications [6][7]. - The regulations introduce strict penalties for violations, with fines reaching up to 200,000 yuan, and potential personal fines for platform leaders in severe cases [7][10]. Group 3: Enhancements in Consumer Protection - The regulations mandate clear information disclosure, ensuring that consumers can easily verify the authenticity of merchant information and food safety [12][18]. - A visual public disclosure system is established, encouraging merchants to share their food preparation processes online [12][19]. - Platforms are required to provide technical support to ensure that information is accurately displayed and accessible to consumers [13][19]. Group 4: Addressing "Ghost Restaurants" - The regulations tackle the issue of "ghost restaurants" by requiring platforms to conduct real-name registrations and substantive checks on merchant qualifications [14][15]. - Platforms must verify merchant qualifications against data held by market regulation authorities to prevent unqualified entities from operating [14][15]. - Regular updates and checks on merchant information are mandated to ensure ongoing compliance [15][16]. Group 5: Cross-Regional Regulatory Challenges - The regulations introduce a dual jurisdiction model, allowing both the platform's registration location and the location of the violation to have regulatory authority [16][17]. - An information sharing mechanism is established to facilitate cross-regional regulatory cooperation [16][17]. - A collaborative enforcement mechanism is created to ensure timely and effective handling of violations across different regions [17][18]. Group 6: Special Campaigns Against False Advertising - A nationwide campaign will be launched to combat false advertising in online food sales, focusing on misleading claims about food products [25][26]. - The campaign will target various forms of false advertising, including exaggerated health claims and misleading product information [25][26]. - Platforms will be held accountable for ensuring that their merchants do not engage in deceptive practices [26][27].