郎酒组织结构升级：“5销售公司+10销售区域”新模式

Core Viewpoint - Langjiu Group is undergoing a significant upgrade in its marketing organization structure to adapt to new market demands and enhance operational efficiency [1][2] Group 1: Organizational Changes - Langjiu has established a new operational model consisting of three major brands: Qinghua Lang, Honghua Lang, and Longma Lang, along with e-commerce and international business channels, organized into "5 sales companies + 10 sales regions" [1][2] - The original Gulin Langjiu Sales Company and its divisions have been dissolved, leading to the creation of five new sales companies to manage specific brand operations [1] Group 2: Sales Regions and Personnel Appointments - Ten sales regions have been set up, including Beijing, Shanghai, Henan, Sichuan, Jiangsu, Shandong, Guangdong, Hebei-Tianjin, Anhui-Zhejiang, and Hubei-Hunan [2] - The conference announced personnel appointments within the marketing sequence, indicating a strategic shift towards a more professional and agile marketing structure [2] Group 3: Strategic Implications - The transition to a company-based operation for the three major brands is expected to enhance strategic focus and resource allocation, aligning with global modern enterprise standards [2] - The collaboration between brand operations and sales regions is anticipated to create a synergistic effect, improving market coverage and channel operations [2] - The unified management framework aims to increase responsiveness and execution efficiency, strengthening the company's market foundation and overall competitiveness in a complex environment [2]