Group 1 - The German Football League (DFL) has signed a cooperation agreement with China Central Television (CCTV) to promote and develop football in China [1] - The agreement includes a renewal of media broadcasting rights for the Bundesliga until the 2027-28 season, ensuring continued access for Chinese viewers to high-level Bundesliga matches [1] - DFL and CCTV will explore innovative content integration and market development, facilitating exchanges between football clubs in both countries and expanding cooperation in the football industry [1] Group 2 - DFL will leverage its advanced youth training system to support the development of China's youth football training framework and overall football industry enhancement [4] - The "Dreaming of Bundesliga" project has seen DFL collaborate closely with the Chinese Football Association, including hosting two Chinese youth national teams for training and matches in Germany [4] - DFL's international CEO, Per Norbert, emphasized the commitment to help develop Chinese football and discover potential players through the "Dreaming of Bundesliga" initiative [4]
德甲国际CEO佩尔·诺伯特：竭尽全力助力中国足球发展
Xin Lang Cai Jing·2026-02-26 14:31