69项活动串联全域资源，潍坊青州文旅市场喜迎“开门红”

Core Theme - The article highlights the vibrant cultural and tourism activities in Qingzhou during the 2026 Spring Festival, emphasizing the integration of traditional customs and modern commerce to enhance visitor experiences [1]. Group 1: Cultural and Tourism Activities - Qingzhou's ancient city transformed into an immersive showcase for the Spring Festival, featuring large-scale interactive performances and themed light displays that attracted significant tourist interest [3]. - The "Eight Horses Present Auspiciousness" activity connected various attractions, encouraging visitors to collect stamps at different locations, enhancing their engagement with the local culture [3]. - Over the first week of the lunar new year, the ancient city hosted 60 folk performance teams with over 2,000 performers, showcasing traditional activities that delighted visitors [3]. Group 2: Local Art and Crafts - Local intangible cultural heritage representative, Ge Jianhua, noted a significant increase in visitor numbers, particularly at night, with unique paper-cut designs featuring horse elements gaining popularity among tourists [4]. - The integration of traditional crafts with modern design led to the creation of popular cultural products, such as the "Success with Horses" silk scarf, which resonated with visitors seeking meaningful souvenirs [6]. Group 3: Market Dynamics and Consumer Behavior - Data indicated a shift in visitor demographics, with 78% of tourists coming from within the province and 22% from outside, reflecting an expanded market reach [6]. - There was a notable upgrade in consumer demand from basic sightseeing to experiential and quality consumption, with high occupancy rates in hotels and a surge in sales of cultural products and experiences [6][8]. - The local hospitality sector adapted to changing visitor preferences by offering authentic cultural experiences, such as participating in local traditions, which enhanced the overall tourist experience [8].