针对“幽灵外卖”、虚假宣传等顽疾 两部新规提出哪些新举措？

Core Viewpoint - The new regulations aim to address issues such as "ghost takeout," false advertising, and the lack of accountability in online food delivery services, emphasizing the responsibility of platforms to ensure food safety and transparency [1][2]. Group 1: Regulatory Measures - The newly released regulations require online food delivery platforms to ensure that the names of online food service providers match their physical storefronts and to display their operating qualifications and actual addresses prominently [2]. - Platforms must also ensure that food service providers without dine-in options display a "no dine-in" label on their main pages [2]. Group 2: Addressing "Ghost Takeout" - "Ghost takeout" refers to unlicensed operators who misrepresent themselves as legitimate businesses through fake qualifications and addresses [3]. - The regulations mandate platforms to conduct on-site verifications of food service providers' licenses and to update their information at least every six months to ensure compliance [3]. Group 3: Consumer Accountability - The regulations require platforms to provide clear complaint and reporting links on the main pages of food sellers, facilitating consumer feedback on food safety issues [4]. Group 4: Penalties for Non-compliance - The new regulations significantly increase penalties for platforms and merchants, with fines reaching up to 200,000 yuan. In cases of severe violations, personal fines can be imposed based on the previous year's income [5]. Group 5: Compliance in Online Sales - The regulations stipulate that online food sellers must provide accurate information regarding product origins, ingredients, and certifications, prohibiting misleading advertising related to health claims [6].