Will Gap’s new loyalty program meet the moment?

Gap Inc. on Tuesday unveiled a loyalty program that brings not only simplicity and a new identity, but also opportunities for meaningful connections to its customers. The update, “Encore,” applies to all the apparel company’s brands and arrives at a time when it is working on improvements across its portfolio.That includes a crusade to regain cultural cachet, especially at its once-iconic namesake.“Fashion is entertainment, and today's customers aren't just buying apparel, they're buying into brands that sh ...