Shopify vs. Etsy: Which E-Commerce Stock is the Smarter Buy Now?

Key Takeaways Shopify's end-to-end commerce platform and payments ecosystem drive merchant stickiness.Etsy's handmade and vintage marketplace creates a differentiated, hard-to-replicate moat.ETSY trades at 1.73X forward sales versus Shopify's higher 10.44X multiple.Shopify (SHOP) and Etsy (ETSY) are established players in the rapidly expanding e-commerce space. Shopify continues to strengthen its position by equipping merchants with a comprehensive commerce stack that includes store-building tools, integrat ...