春节假期浙江接待游客4604.3万人次

Core Insights - The 2026 Spring Festival holiday in Zhejiang Province coincided with the "longest Spring Festival holiday in history," leading to a significant increase in tourism and cultural consumption [1] Group 1: Tourism Statistics - Zhejiang Province received a total of 46.043 million tourists during the Spring Festival holiday, representing a year-on-year increase of 24.7% [1] - Overnight tourists numbered 29.317 million, up 25.9% compared to the previous year [1] - The total tourism revenue reached 67.95 billion yuan, marking a 26.5% increase year-on-year [1] - The average spending per tourist was 1,475.8 yuan, reflecting a 1.4% increase [1] - Out-of-province tourists reached 12.46 million, a significant rise of 40.7% [1] Group 2: Scenic Spots and Cultural Activities - 4A and above scenic spots in the province saw 30.416 million visitors, an increase of 24.8% [1] - Provincial-level and above tourism resorts attracted 13.512 million visitors, up 20% [1] - Nighttime cultural and tourism consumption areas recorded 12.546 million visitors, a growth of 23.6% [1] Group 3: New Tourism Initiatives - New tourism formats and scenes emerged, such as the non-heritage performances and themed dining events in Quzhou, which attracted 684,000 visitors, a 51.1% increase [2] - The De Shou Palace Ruins Museum in Hangzhou launched a night tour project, receiving 17,000 visitors and generating nearly 1 million yuan in revenue [2] - Yiwu City organized activities linked to the CCTV Spring Festival Gala, resulting in a 37.2% increase in tourist numbers [2] Group 4: Cultural Events and Participation - The province hosted 200 performances as part of the "Zhejiang has Drama" cultural event, contributing to a unique cultural celebration [2] - A total of 639 non-heritage performances were held, with 8.081 million participants and nearly 200 million yuan in sales of non-heritage products [2] - Over 1300 rural events were organized, boosting rural tourism participation to 11.625 million, a 20% increase [2] Group 5: Inbound Tourism Growth - From February 15 to 22, the number of inbound foreign tourists at Zhejiang ports increased by 18.9% [3] - Inbound tourist numbers rose by 39.8%, with inbound tourism spending increasing by 54.8% [3]