市场监管总局发布两项新规 外卖商户须有实体经营门店

Core Viewpoint - The new regulations from the State Administration for Market Regulation aim to eliminate "ghost kitchens" and "shadow merchants" in the food delivery industry by mandating that all delivery merchants must have a physical storefront and that their business operations must align with their qualifications [1][2]. Group 1: Regulatory Changes - The new regulations require that delivery merchants possess a real physical store, and their business activities and addresses must match their qualification certificates [3][9]. - The regulations enhance the responsibilities of food delivery platforms, mandating them to conduct thorough checks on merchant qualifications and to ensure compliance with food safety standards [2][5]. - Penalties for non-compliance have been significantly increased, with fines for platforms and merchants reaching up to 200,000 yuan, and additional penalties for serious violations based on the previous year's revenue [3][6]. Group 2: Food Safety Management - Platforms are now required to establish dedicated food safety management teams, including a food safety director and staff, to oversee compliance and risk management [5][6]. - Merchants must implement internal risk control mechanisms, transitioning from reactive to proactive food safety management [6][10]. - The regulations emphasize the importance of real-time verification of merchant qualifications, requiring platforms to conduct checks at least every six months to ensure ongoing compliance [10][12]. Group 3: Cross-Regional Supervision - The new regulations introduce a collaborative enforcement mechanism to address the challenges of cross-regional supervision, allowing market regulation departments to coordinate across regions for better enforcement [7][11]. - Platforms are required to report their merchant information to local market regulation departments biannually, enhancing transparency and oversight [11][12]. - The regulations aim to streamline the process of evidence collection and case investigation across regions, improving the efficiency of enforcement actions [12].