“以详情页为准”不是直播间虚假宣传的挡箭牌

Group 1 - The tourism consumption market is experiencing growth during the 2026 Spring Festival holiday, with live streaming sales becoming a significant method for booking hotels [1][2] - Consumers have reported discrepancies between the advertised hotel features in live streams and the actual conditions, leading to potential legal implications for businesses [1][3] - Live stream promotions must be truthful and consistent with the details provided on booking pages to avoid misleading consumers and violating consumer protection laws [2][3] Group 2 - Even if live stream content does not constitute a formal "offer," it still holds legal weight if it misleads consumers, particularly if there are inconsistencies with the details page [2][3] - Businesses must ensure that all promotional content is accurate and does not contain misleading information, as this is crucial for maintaining consumer trust and legal compliance [3][5] - Regulatory bodies should enhance supervision of live stream promotions by comparing advertised content with actual conditions and taking action against misleading practices [3][4]