外卖网店名称须与实体经营门面招牌名保持一致

Core Viewpoint - The new regulations aim to address issues such as "ghost delivery" and false advertising in the online food delivery sector, emphasizing the responsibility of platforms to ensure food safety and transparency [1][2]. Group 1: New Regulations Overview - The Market Regulation Administration has released two new regulations targeting online food delivery services, focusing on enhancing food safety and accountability [1][2]. - The regulations require that the names of online food service providers match their physical storefront names, and that they display their operating qualifications and actual addresses prominently on their pages [2][3]. Group 2: Addressing "Ghost Delivery" - "Ghost delivery" refers to unlicensed operators who misrepresent themselves as legitimate businesses, often using fake qualifications and addresses [3]. - The new regulations mandate that platforms conduct substantial reviews of the food business licenses of their listed providers to ensure compliance with actual operating conditions [3]. Group 3: Consumer Protection Measures - The regulations require platforms to provide clear complaint and reporting links on the main pages of food sellers, facilitating consumer feedback on food safety issues [4][5]. - Penalties for non-compliance have been significantly increased, with fines reaching up to 200,000 yuan, and personal fines for platform leaders based on their previous year's income in severe cases [5].