走出大山、走向全国，甘肃叫响“甘味”劳务品牌

Core Viewpoint - Gansu has positioned labor brand development as a key strategy for stabilizing employment, increasing income, and promoting revitalization, aiming to create 75 provincial labor brands by the end of 2025, which will support over 1.4 million stable jobs and entrepreneurial opportunities [1][2]. Group 1: Labor Brand Development - Gansu has transitioned from a spontaneous labor output model to a systematic cultivation approach, focusing on quality improvement rather than just quantity expansion [2]. - The "Lanzhou Noodle Master" and other labor brands have generated cross-regional effects, creating job opportunities for over 1 million people in Gansu, Qinghai, Ningxia, and Henan [2]. - The provincial government has launched a plan to enhance labor brand cultivation from 2026 to 2028, aiming to exceed 100 provincial brands by 2028 [2]. Group 2: Skills Training - Skills training has become essential for establishing a solid foundation for labor brands, shifting from a reliance on informal networks to structured training programs [3]. - Gansu has implemented a four-part service model combining job demand, skills training, skills evaluation, and employment guidance, resulting in over 300,000 training sessions conducted in the past three years [3][4]. - The introduction of standardized training courses, such as the "Lanzhou Beef Noodle Making" digital course, has been adopted in over 200 vocational schools and training institutions nationwide, aiming to train 50,000 qualified noodle chefs annually [4]. Group 3: Differentiated Brand Cultivation - Gansu has established a four-tier cultivation mechanism to avoid brand homogenization, focusing on local resources and unique cultural attributes [5][6]. - Local specialties, such as "Dunhuang Floral Artist" and "Yugur Embroidery Master," have been developed to leverage regional cultural resources [5]. - The province aims to conduct over 100,000 labor brand skill training sessions within three years, promoting the concept of "one county, one product" [6]. Group 4: Cross-Regional Collaboration - Gansu is breaking regional barriers to promote labor brands from local to national levels, signing agreements with Shandong and Ningxia for labor cooperation [7]. - In 2025, Gansu facilitated the transfer of 52,000 rural laborers through collaborative mechanisms with other provinces [7]. - Traditional state-owned enterprises are also participating in labor brand initiatives, such as training 500 petrochemical skilled workers for Turkmenistan [7]. Group 5: Integration with Industry - Labor brands are evolving from mere employment identifiers to integral parts of local industries, enhancing related sectors such as processing, packaging, and logistics [8]. - The "Lanzhou Noodle Master" brand is not only providing labor but also driving the development of associated industries [8]. - The ongoing actions are expected to inject continuous momentum into high-quality employment and comprehensive rural revitalization [8].