极寒“冷资源”沸腾文旅“热经济”

Core Insights - The "Daily Ice and Snow Nadam" event in Chen Barag Banner has transformed the winter tourism landscape by operating continuously for nearly 80 days, showcasing the unique charm of Baerhu ethnic customs and turning cold resources into a vibrant winter economy [1][2] Group 1: Event Overview - The event features traditional activities such as snow wrestling, grassland archery, and snow horse racing, along with cultural performances that immerse visitors in the local heritage [1] - The event is held at the 5A scenic area of the Hulunbuir Grassland, integrating traditional nomadic customs with winter sports and entertainment [1] Group 2: Visitor Experience - The event includes diverse winter entertainment options like snowmobiles, camel sledding, and ice curling, catering to various visitor preferences [1] - A food market offers local delicacies such as hotpot and milk tea, enhancing the overall visitor experience [1] Group 3: Seasonal Highlights - A special New Year edition from February 16 to 25 features horse-themed activities and cultural experiences, attracting significant visitor interest even in extreme cold [2] - Visitor feedback has been overwhelmingly positive, highlighting the unique experience of the "Daily Ice and Snow Nadam" [2] Group 4: Economic Impact - In the first two months of the event, it attracted 145,000 visitors, a year-on-year increase of 10.78%, generating tourism revenue of 160 million yuan, up 11.05% year-on-year [2] - The event is part of a broader strategy to integrate livestock, culture, and tourism for rural revitalization [2]