Boston Beer warns depletions could fall again in 2026

Boston Beer Co. has said its depletions and shipments could decline again this year. The Samuel Adams brewer yesterday (24 February) warned investors both sales metrics could fall in 2026 after they decreased last year. Boston Beer’s forecasts came in below Wall Street forecasts. Analysts at Bernstein said the guidance “both surprises and disappoints”, although they described the company's projection for gross margins "a positive surprise". The US drinks group has projected its depletions and shipments ...