主持旅游会议，整治行业乱象，李在明誓言对宰客“连根拔除”

Core Viewpoint - The South Korean government, led by President Lee Jae-myung, is prioritizing a comprehensive reform of the tourism industry to address issues such as overcharging and aggressive solicitation, aiming to enhance the quality of tourism and achieve the goal of attracting 30 million foreign visitors by 2030 [1][2][7]. Group 1: Government Initiatives - The meeting marked the first time since 2019 that a South Korean president personally chaired a national tourism strategy meeting, signaling the government's commitment to the tourism sector [1]. - A set of measures called "anti-overcharging strategies" was announced, which includes increasing penalties for violations related to price misrepresentation and implementing strict regulations that could lead to immediate business suspensions for offenders [2][4]. - The government plans to introduce a "self-regulation fee pre-declaration system" for the accommodation sector, requiring operators to declare price ceilings in advance, with penalties for non-compliance [4]. Group 2: Market Challenges - The tourism market has faced ongoing issues with pricing and service quality, highlighted by incidents such as accommodation prices skyrocketing during major events, which has led to public outcry [5]. - There is a growing sentiment among the public regarding the declining value for money in domestic tourism, with some suggesting that traveling abroad may offer better experiences for similar costs [5][6]. - Despite a record number of foreign visitors in 2022, there is a notable contradiction between increased visitor numbers and decreased per capita spending, indicating a need for quality improvement in the tourism experience [7][8]. Group 3: Future Directions - The South Korean government aims to shift the focus from quantity to quality in tourism, with an emphasis on attracting high-spending international tourists [8][9]. - The tourism sector is seen as being at a pivotal moment, with plans to accelerate the goal of attracting 30 million foreign tourists to 2029 [8]. - The consumption trends of Chinese tourists are identified as a significant variable in assessing the effectiveness of South Korea's tourism policies moving forward [9].